Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Here are four key questions that will help you, courtesy of online casino Australia legal real money.
What happens on your WordPress site when you add a tag?
Tags should be used to categorize your posts. To make it easier to find a certain article in the big pile of posts you’ve written. Tags in WordPress are like categories. Be aware that with every one you add, WordPress will create a new page: a tag page. All articles that have the same tag, will be bundled there.
So for every tag that you add in WordPress, you’re adding a new page to your site. And the content on this page is often very thin. It only contains a link to the articles you’ve used the tag for.
What happens to your rankings if you add too many tags?
Every tag you add inevitably leads to an extra page Google needs to crawl through. That’ll make crawling through your website more difficult. And, to make matters worse, every tag leads to a thin content page. A page Google really dislikes. If you have more tags than posts, you’ll have more ‘bad and thin content pages’ than you have high-quality content. And Google hates thin content. Sites with a lot of thin content don’t rank well. Thus: if you’re using too many tags, your rankings will drop. Platforms like francaisonlinecasinos don’t use too many tags as it will affect its rankings on Google.
How should you use tags on your website?
Think of your tags as a closet and think of your posts as pieces of clothing. Of course, you understand you can put your clothes in a closet. That makes sense. It’ll clean up your room. It does not make sense to add more closets to your room than the number of pieces of clothing you own. You’ll end up with empty closets that take up a lot of room. You should never have empty closets. So, if you have around 90 posts, limit the number of tags to about 30. Try to keep your tag to post-ratio under 1:3.
But what about my internal search?
Some people use tags to make sure that people can find their posts via the internal search of their site. That kind of makes sense, as the native internal search engine of WordPress is not that good. Solving that problem via tags is not the answer though. You should make sure to set up a good internal site search.